Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products/services to a target audience. Brochure are required when in an event you depend a fair bit on the direct marketing channels. Selection of images to be used in brochure and thickness of paper and color used are important determinants to its success. Efforts should be made to design & print brochure as per likings of your target audience not merely what appeal to you.