Expand your business with Thank-You Notes

Sending thank-you notes is a great idea for businesses because it lets your customers know that you truly appreciate their business and singles them out for gratification, which makes them feel valued. Also, a thank-you card for a previous sale is a great way to remind a customer of their experience with you and is a very subtle way to give them an opportunity to use your services again. Sending thank-you cards is something that every company should do, and here’s why.

Benefits of thank-you notes

A major benefit of thank-you notes is that after you have dealt with a customer for the first time, you can let them know about additional products and services that you offer or upsell them on current products and services in a way that won’t be deemed intrusive or offensive. For instance, including your business card and a mini-catalog with additional products that they might be interested in with your thank-you note is perfectly acceptable – and can lead to many new sales as well as establish long-term, loyal customer relationships.

Thank-you notes do not always have to focus on sales, however. In many cases it is prudent to send a thank-you note simply to tell customers how much you appreciate their business in earnest. This is especially true for big value items such as automobiles and highend electronic items. When customers feel valued, they are more likely to do business with you again. To boot, including a hand-written, personalized line or two in with your custom-printed thank-you note is sure to help customers feel special so you can begin to lay the foundation for a healthy business relationship.

Thank-you notes are cheap to print

Thank-you notes do not look cheap; in fact, they appear as if you’ve invested quite a bit of time and money to make sure your customers understand that you appreciate them. But looks can be deceiving, and the reality that thank-you notes are exceedingly affordable to print and just as easy to scrawl a quick note on and send. You can print custom thank-you notepads with your name and company logo on them alongside space for your hand-written notes – and then simply tear off a sheet whenever you want to say “thanks.” This method would run about a nickel a sheet.

Or, you can print custom letterhead to serve as your thank-you notes. One thousand sheets on premium paper with your custom design would cost you less than your one family dinner. However, the most popular way to send thank-you notes from small businesses is in custom-designed greeting cards. You can print greeting cards with your custom design for right around 8 to 10 rupees each even for small print orders.

It is important to think about thank-you notes as investments rather than expenses. Work them into the prices of your products and services if you like (another 10 rupees for each sale is probably not going to break most deals). No matter how you do it, thank-you notes are another form of marketing that, though often overlooked, can yield huge dividends that other methods can’t touch.
Call SignPrints once you makup your mind.

 

How to run Well-Rounded Marketing Campaign

How do you achieve the perfect marketing campaign? It’s a question all businesses would love the answer to. Despite the perceived ambiguity over which marketing investments offer the best returns, a strategic approach can yield measurable and profitable results you can use to build future successful campaigns. The following offers insight into the anatomy of a well-rounded marketing campaign.

Define audience and goals

The first two things you should consider before developing your marketing campaign is who your target audience is and what your campaign goals are. Identifying your audience is critical to developing every element of your marketing campaign in order to convert customers. Identifying your goals helps you measure the success of your campaign and allows you to set up tracking parameters.

Once you have identified your audience, you need to define your distribution strategy. Direct-mail marketing campaigns require targeted mailing lists. Other direct marketing methods require you to know places your customers go, what sites they visit, and what they watch, read and listen to.

Once you know your goal, you should develop a means to track it. If you’re sending a postcard with a special offer, for example, you’ll want to include a coupon or coupon code that customers must submit to get the deal. In this manner you’ll have accurate data you can use to track campaign performance.

Choosing your medium(s)

You have decide what avenue you’re going to use to reach your customers, whether it be television, radio, Internet or print. What’s more, you have to decide what avenue you’ll utilize inside each of those; for example, print marketing entails posters, stickers, postcards, brochures, flyers and more. Print marketing perhaps offers the most diverse opportunities for your campaign.

A single campaign can be deployed in one medium or multiple mediums. For example, you might send a single postcard; or, you might develop a campaign deployed on postcards, posters, flyers, radio advertisements and online advertisements. When you saturate the market in this manner you stand a greater chance of success because your marketing mediums will complement one another. That is to say, someone who gave your online ad a cursory glance will remember and be persuaded when they see your poster advertising the same thing.

Offer, design, copy

Great marketing campaigns are almost always packaged with incredible time-limited offers that motivate customers to buy now. Package your offer with a dazzling design and compelling copy (including a powerful headline, features and a call to action) to make sure your chosen medium is ready to be presented to your customer base.

Profit

If you have a targeted distribution strategy and a solid offer packaged in compelling design and copy on your chosen medium, you’re well-primed for a successful marketing campaign. The final piece of the puzzle is repetition – you have to ensure each person in your target audience is exposed to your message several times, not only in terms of using different mediums but in terms of repeating the same efforts, albeit with minimal twists.

Call SignPrints once you makup your mind.

How to print a good Brochure that brings in sales

Do your brochures bring the kind of return on investment that makes marketers’ mouths water? Or are they simply informational pieces, another medium in the mix reinforcing what you do? If your brochures are under-producing, or if you just feel as though you’re printing brochures because you’re expected to, then it’s time to reevaluate your brochure printing strategy.

First and foremost, you should have a specific goal in mind when you set out to develop your brochures. You might want to brand your company or convey a message, but you should also think in terms of what action you want your customers to take. For successful brochures, that action is usually taking the next step in the purchasing process by calling a phone number, visiting a location or logging on to a website. If your brochures aren’t bringing qualified leads in, try including the following three profit-producing elements all brochures should have.

1. Charts and graphs

Often, complex data or even relatively simple data that takes a lot of words to explain can be quickly and easily summed up in a chart or graph. Customers typically respond well to aesthetically appealing, clean, and simple charts and graphs that compare your different tiers of products and services, your company’s benefits to those of your competitors, and that convey other important information.

Charts and graphs can show customers, at a glance, which product is best-suited to them; why you’re better than your competitors; or, such as is often the case with finance-related companies, why they should consider investing now to ensure a secure future, for example.

2. Customer benefits

Far too many brochures use the vast majority of space to tell customers about their respective companies: when they were founded, who their founder was, what they do, how they do it, awards they’ve won, etc. Two words: boring and ineffective. While some of these things can be sales helpers, none of them will close sales for you. Customers don’t care about what you can do, what you’ve done, or what you’ve won – they care about what you will do for them.

Include a targeted list of customer benefits, focusing on between one and three major benefits for any given brochure (others can be listed, but not as emphasized). Concentrate on telling customers how you will solve their problems or otherwise make life easier and better. When you can do that, you can realize excellent return on investment from your brochure printing campaigns.

3. A special, time-limited offer

It’s sometimes astounding to look over the many millions of brochures circulating and then realize how many do not include any kind of any offer – or, at least, an offer that’s attractive to customers. Calling a number for a free consultation is not an offer, it’s an expectation. In order to truly maximize your return on investment, you must include a special, time-limited and target offer your customers will want to take advantage of.

Let’s say you own a small business, and you’re considering the purchase of a new website. You do your research and gather a few brochures. Most of the companies average in the neighborhood of Rs 20,000 for website design. One of the companies indicates in their brochure that they will create a custom website for only Rs 14,000, provided you respond and sign an agreement within six weeks. Everything else being equal, which company are you going to choose? Chances are, the company that will save you Rs 6,000; what’s more, you’ll probably buy right away to get those savings. A great time-limited offer not only gives customers value, it can get them off the fence – and that’s why you should always include such an offer in your brochures.

Should Doctors Market Themselves?

Marketing is something of a dirty word among many physicians.
Mention it, and they immediately picture that used-car salesman peddling his lemons on late-night television. True, that’s a form of marketing, but it’s marketing gone wrong. Done right, marketing is not synonymous with trickery. Instead, it is nothing more than influencing choice by demonstrating the real value of a particular product or service – in this case, health care.

  • Understanding Patient Choice

To understand how marketing can help your medical practice, you first need to understand patient choice. True story: A friend of mine was the medical director in a busy Hospital. One fall, the patient infall jumped significantly, and the administrator in charge of the Hospital asked my friend, “How did you get the volume up? Can you do it again?” Of course, the idea of increasing the number of emergencies in a given community is ludicrous, and my friend had to explain to the administrator that no, he couldn’t do it again. The administrator didn’t understand that some things are out of the control of the physician and his or her best marketing efforts. Arranging for more patients to have an emergency is one of them.

The portion of your practice that focuses on acute, episodic care depends on individuals getting sick, something that is largely beyond your influence. Once they are sick, you can capture their business through influencing their choice if they have a choice to make. What makes this story more amusing is that this particular hospital was the only one in town. The patients had no choice. The administrator didn’t understand random fluctuation.

When given a choice, patients use a variety of factors to help them determine where they will receive their health care. Quality of care is one important determinant, but it’s extremely difficult for patients to assess. Instead, they often rely on proxy measures.

A great example of this is in the airline industry. How do passengers know whether the engines are well maintained on the plane in which they are about to take off? Since they can’t look in the engines themselves, passengers subconsciously think of cleanliness as a proxy for maintenance because cleanliness is immediately accessible and understandable to them. It turns out that, in the minds of airline passengers, coffee rings on the tray tables equal sloppy maintenance.

Are out-of-date magazines an indication that your skills are out of date? Are dirty exam rooms an indication of dirty needles? Your image is a marketing tool, for better or for worse. Why do you think so many marginal physicians have packed waiting rooms? Image. Perception. Proxy measures. If you are a good physician, why not use these same tactics to attract patients? Project quality through proxy measures. Then back it up with real quality.

  • Marketing To The Converted

Your current patients may be the most powerful marketing tool you have, so make them the focus of your initial efforts. If you treat your current patients right, their recommendations to family and friends may do more to build your practice than you could do on your own.

  • Patient Education About Family Practice

Marketing often begins with education, helping patients understand what you as a family physician can do. For example, if your patients don’t know you do flexible nasopharyngoscopy, your scope will go unused. If your patients with children don’t know you enjoy seeing kids, they’ll take their kids to a pediatrician. And if your patients don’t know you can treat acne, you will lose this business to a dermatologist.

 

To get the message across about your full range of services, you can use any number of simple tools: table tents, posters, signs and banners in your waiting room or exam rooms, refrigerator magnets or patient handouts.

Why Is A Logo So Important To Your Business?

Business owners are responsible for marketing and promoting a business in order to increase the bottom line and plan for the future. Your business branding is an essential component of this. Your brand image will be etched into the minds of your customers, and hopefully in a positive way. When it comes to branding your company, your logo is a central part of your efforts.

 

  • What’s in a great logo?

Designing a great logo can be a tremendously involving process. Don’t let this discourage you. If anything, it should reinforce how important your logo design is. A great logo incorporates all of the elements of your business in a single image. It needs to distill the attitude and personality of your company in an understandable way. It must be unique but memorable, professional but not without character. Your logo also needs to scale to different sizes, work on print, the Web and on merchandise. It must be flexible but consistent, and this take work to achieve.

Your logo is the face of your business – your fingerprint, if you will. It has the power to summon a range of emotion and ideas from anyone that sees it. It must be tightly associated with your company and your goals. Remember that your logo is yours, and it’s your job to own it and deliver the message that you hope to.

 

  • Who should your logo affect?

A great logo speaks directly to your target audience. While the best logos can be understood by all without much confusion, the most important audience is your target market. If your business specializes in products for youth, but your logo looks like it was pulled from a 1950’s newspaper, you might be focusing on the wrong group. Your logo should appeal to the demographic you are trying to sell to.

Your logo is a vital part of your business. When you have an exceptional logo design, it’s something you are deeply proud of and will take every chance to show off. You wouldn’t sell a product that you weren’t proud of – so don’t put a logo on it that you aren’t equally as satisfied with.

Want a great logo, Call SignPrints!

Can Booklets/Brochures help grow Your Business?

Booklet printing is a great way to reach a targeted customer base with a highly relevant message that helps establish your expertise and serves as a gateway between customers and your company, brand, products and services. If you haven’t engaged in booklet marketing, or haven’t had the results you’d like, try implementing one or all of these three ways booklets can grow your business.

  • Booklet printing establishes expertise and trust

One of the best moves you can make is to print booklets that inform and engage your target customer base in highly relevant ways. When your booklets solve problems for your customers and become resources in and of themselves, you establish your expertise in your field and therefore earn the trust of your customers. When customers trust your advice, they’ll want to buy from you; and having booklets on customers’ shelves means they’ll take advantage of any special offers you promote.

A great example is when Microsoft sent booklets to customers that explained the ins-and-outs of search marketing as a means of promoting their search marketing solutions. Customers who didn’t understand how search marketing could help them, or how easy it would be to use it, could follow the steps outlined in the booklet to start a good search marketing campaign.

  • Connect with customers and earn loyalty

Brand loyalty is one of the most powerful phenomenons you can hope for your company. Booklet printing is a great way to build brand loyalty because your booklets connect with customers. Solve your customers’ problems, write your copy like they speak, showcase customers and highlight case studies, and your customers will feel connections with your company and identify you as the go-to brand for their needs. Not only that, they will identify themselves as buyers of your brand, which ingrains the type of brand loyalty you will benefit from for decades.

  • Add value and motivate sales

Your booklets should not be full-onslaught sales pitches, but informative and helpful publications your customers will want to read and keep. That being said, there’s nothing wrong with having a few product or service showcases throughout your booklet, adding in a coupon section, or offering a coupon code if they purchase your recommended products and services from you.

Once you’ve established expertise, built a connection and earned trust, adding some time-limited value-added incentives such as discounts and coupons can motivate direct sales almost instantly.

The combination of these three properties makes booklet printing a highly attractive way to market your business. Not only can you earn direct sales from a given booklet marketing campaign, you can establish the trust and loyalty needed to keep customers coming back to you for many years to come.